About

Goodstock developed out of a simple idea:

Give back to the community we love in a big way, and have fun doing it. And just like that, our 24-hour marketing marathon was born. Each year, we develop great creative for community organizations that might not normally have access to an agency. Over the last eight years, KW2 has donated $2.5 million—in posters, TV and radio spots, strategic marketing plans and other goods and services—to over 80 nonprofits around Madison.

We're a full service advertising and digital agency with a 25-year history of social marketing expertise. Since day one, we've helped public initiatives protect the environment, increase road safety and improve the lives of women, children and families. In fact, we often say that our company's social marketing and non-profit work has probably touched more Wisconsinites than any other agency in the state.

We also help companies for good—companies with the foresight to put their customers first-build loyalty with ideas that strike the market's chord and disrupt the status quo.

We could never forget all of the remarkable organizations that we've been fortunate to work with over the years. From staff to volunteers from Dane County and beyond, we say thanks for sharing your passion and generosity with everyone.

A Fund for Women
Aaron J. Meyer Foundation (Aaron's House)
AIDS Network
Aldo Leopold Nature Center
Alliance for Animals
American Red Cross Badger Chapter
Arts Wisconsin
Badger Honor Flight
Bartell Community Theatre
Bear Courage
Capital Candlelighters
Center for Family Policy & Practice
Center for Photography
Centro Hispano
Child Development Inc.
Chrysalis
Colonial Club Senior Activity Center
Common Threads
Community Groundworks at Troy Gardens
Community Shares
Cystic Fibrosis Foundation
Dane County Cultural Affairs Commission
Dane County Transition School
Domestic Abuse Intervention Services
Easter Seals Wisconsin
Epilepsy Foundation Southern Wisconsin
Family Connections of Wisconsin
FEED Madison
Fine Feathered Friends Sanctuary
House of Brews (Goodstock)
Fine Feathered Friends Sanctuary
Focus Corporation
Foundation for Madison's Public Schools
Friends of the PAC
Friends of Wisconsin State Parks
Gilda's Club Madison
Gio's Garden
Goodman Center
Goodwill
Habitat for Humanity
Juvenile Diabetes Research Foundation
Kennedy Heights Community Center
K-E-Y-S
Kojo Drill Team
Logan's Heart & Smiles
Madison Area Youth Soccer Association
Madison Children's Museum
Madison Patient Safety Collaborative
Madison Public Library Foundation
Madison Youth Choirs
MARC Foundation of Dane County
Natural Heritage Land Trust
New Directions
Nia's Love for Life Sickle Cell Foundation
Omega School
Perinatal Foundation
Porchlight
Prevent Child Abuse Wisconsin
Rainbow Hospice Care
YWCA Madison
REAP Food Group
REAP
Rhapsody Arts Center
River Food Pantry
Ronald McDonald House
RSVP of Dane County
Safe Harbor of Dane County
Safe Place for Newborns
Safe Simpson Street Free Press
Susan G. Komen for the Cure
The Exchange Club Center for the Prevention of Child Abuse
The Prairie Enthusiasts
The Rainbow Project
UW-Madison Hoofers Riding Club
Very Special Arts Wisconsin
Walbridge School
Warner Park Youth Football
Wexford Ridge Neighborhood Center
Wisconsin Early Childhood Association
Wisconsin Foundation for School Music
Wisconsin Head Start Association
Wisconsin Literacy
Wisconsin Well Woman Program
Wisconsin Wetlands Association
Wisconsin Women's Network
Wisconsin Youth Symphony
Women Against Lung Cancer (WALC)
YMCA of Dane County
100 Black Men of Madison
1000 Friends of Wisconsin
Madison Children's Museum